Agency

Shinebox is a brand, design and motion studio based in Minneapolis. We use disruption as a force for good.

Disruption is everywhere.

It's in our social media feeds, politics, climate, healthcare, retail channels and marketing.

But disruption alone is just noise.

Shared Beliefs
are rare.

We're obsessed with peeling back the layers of norms to find what we call the Shared Beliefs between your brand and your customers.

But beliefs alone change nothing.

Together, disruption matters.

When the same old solutions aren’t yielding results.
When category conventions get in the way of human connection.
When your best intentions aren’t leading to meaningful action.
It's time for change.

Grounding disruption in Shared Beliefs makes behavior change inevitable.

Here’s how we
get you there in 4 steps.

Understand

1

Understand the belief shared by your brand and your audience.

Humanize

2

Humanize the tension at the heart of your brand story.

Challenge

3

Challenge the status quo, your competition or yourself.

Move

4

Move people with a brand they want to believe in.

The evidence for what we do is pretty clear.

Grew market share from 49% to over 70% in 12 months.
MedTech
Branding & Campaign
Beat an ambitious sales goal by 160% in a single quarter.
Manufacturing
Campaign
Grew market share by 25% in 18 months to take the #1 spot.
Healthcare
Campaign
Cemented a legacy brand at #1 and won 6 industry awards.
Automotive
Campaign
Drove record-setting web traffic and 5% DRTV conversion rates.
Health Insurance
Branding & Campaign

What kind of challenger brand are you?

What’s good for brands must also be good for people. The only way to have sustainable growth is to have people and profits not just coexist, but thrive together. We look for brands that believe this too. We call them challenger brands, and there are three distinct kinds.