Sep 12, 2024
How Two BrandLab Interns Shaped the Shinebox Vision For First Ave
On the final day of their internship, our BrandLab interns presented a Brand Platform to the Shinebox senior leadership team. The setting was symbolic: our new, mid-renovation office in downtown Minneapolis. The sound of sanding and hammering had paused, and a collection of chairs formed a semi-circle around a laptop on a stool and a rolling TV cart. This makeshift stage stood in front of floor-to-ceiling scaffolding, where a 14-foot screen will soon be installed.
This summer, Shinebox had the privilege of partnering with The BrandLab — an organization dedicated to opening doors for young talent from underrepresented backgrounds and empowering them to launch successful careers in marketing, advertising, and design. BrandLab’s mission is to create a more diverse and inclusive industry, and we were eager to support this cause by providing hands-on experience and mentorship to two incredibly talented individuals.
From the beginning, Maxine, a Graphic Designer, and Anabella, a Strategist & Designer, brought their unique skills, curiosity, and a strong drive to both learn and contribute to the Shinebox team.
On the final day of their internship, our BrandLab interns presented a Brand Platform to the Shinebox senior leadership team. The setting was symbolic: our new, mid-renovation office in downtown Minneapolis. The sound of sanding and hammering had paused, and a collection of chairs formed a semi-circle around a laptop on a stool and a rolling TV cart. This makeshift stage stood in front of floor-to-ceiling scaffolding, where a 14-foot screen will soon be installed.
This summer, Shinebox had the privilege of partnering with The BrandLab — an organization dedicated to opening doors for young talent from underrepresented backgrounds and empowering them to launch successful careers in marketing, advertising, and design. BrandLab’s mission is to create a more diverse and inclusive industry, and we were eager to support this cause by providing hands-on experience and mentorship to two incredibly talented individuals.
From the beginning, Maxine, a Graphic Designer, and Anabella, a Strategist & Designer, brought their unique skills, curiosity, and a strong drive to both learn and contribute to the Shinebox team.
On the final day of their internship, our BrandLab interns presented a Brand Platform to the Shinebox senior leadership team. The setting was symbolic: our new, mid-renovation office in downtown Minneapolis. The sound of sanding and hammering had paused, and a collection of chairs formed a semi-circle around a laptop on a stool and a rolling TV cart. This makeshift stage stood in front of floor-to-ceiling scaffolding, where a 14-foot screen will soon be installed.
This summer, Shinebox had the privilege of partnering with The BrandLab — an organization dedicated to opening doors for young talent from underrepresented backgrounds and empowering them to launch successful careers in marketing, advertising, and design. BrandLab’s mission is to create a more diverse and inclusive industry, and we were eager to support this cause by providing hands-on experience and mentorship to two incredibly talented individuals.
From the beginning, Maxine, a Graphic Designer, and Anabella, a Strategist & Designer, brought their unique skills, curiosity, and a strong drive to both learn and contribute to the Shinebox team.
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We wanted Maxine and Anabella to get an authentic agency experience, so they immediately dove into a range of projects.
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We wanted Maxine and Anabella to get an authentic agency experience, so they immediately dove into a range of projects.
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We wanted Maxine and Anabella to get an authentic agency experience, so they immediately dove into a range of projects.
We wanted Maxine and Anabella to get an authentic agency experience, so they immediately dove into a range of projects. They developed packaging concepts for a disruptive new med-tech device, participated in client interviews and strategy sessions for an executive staffing firm, and brainstormed creative graphics and animation styles for a well-established brand's YouTube channel. They even found themselves, quite literally, watching paint dry on set during a video shoot.
We wanted Maxine and Anabella to get an authentic agency experience, so they immediately dove into a range of projects. They developed packaging concepts for a disruptive new med-tech device, participated in client interviews and strategy sessions for an executive staffing firm, and brainstormed creative graphics and animation styles for a well-established brand's YouTube channel. They even found themselves, quite literally, watching paint dry on set during a video shoot.
We wanted Maxine and Anabella to get an authentic agency experience, so they immediately dove into a range of projects. They developed packaging concepts for a disruptive new med-tech device, participated in client interviews and strategy sessions for an executive staffing firm, and brainstormed creative graphics and animation styles for a well-established brand's YouTube channel. They even found themselves, quite literally, watching paint dry on set during a video shoot.
At Shinebox, “disruption for good” guides everything we do. So when it came time to find a new office, we chose a location that aligned with our values. There’s a story behind why we’re moving and where we’re moving to, and Maxine and Anabella played a key role in shaping how we will tell that story.
It felt especially fitting to gather in our under-construction space, in an evolving neighborhood, to hear two young professionals—on the verge of their own careers—present about the future of our agency. We’ll be sharing more about our new location in the coming weeks, so stay tuned to see how Maxine and Anabella’s Brand Platform comes to life — and where their careers take them next. We’ll be cheering them on every step of the way.
At Shinebox, “disruption for good” guides everything we do. So when it came time to find a new office, we chose a location that aligned with our values. There’s a story behind why we’re moving and where we’re moving to, and Maxine and Anabella played a key role in shaping how we will tell that story.
It felt especially fitting to gather in our under-construction space, in an evolving neighborhood, to hear two young professionals—on the verge of their own careers—present about the future of our agency. We’ll be sharing more about our new location in the coming weeks, so stay tuned to see how Maxine and Anabella’s Brand Platform comes to life — and where their careers take them next. We’ll be cheering them on every step of the way.
At Shinebox, “disruption for good” guides everything we do. So when it came time to find a new office, we chose a location that aligned with our values. There’s a story behind why we’re moving and where we’re moving to, and Maxine and Anabella played a key role in shaping how we will tell that story.
It felt especially fitting to gather in our under-construction space, in an evolving neighborhood, to hear two young professionals—on the verge of their own careers—present about the future of our agency. We’ll be sharing more about our new location in the coming weeks, so stay tuned to see how Maxine and Anabella’s Brand Platform comes to life — and where their careers take them next. We’ll be cheering them on every step of the way.
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Disrupting for good.
Helping brands disrupt the status quo — for the better health of individuals, communities and our environment.
Disrupting for good.
Helping brands disrupt the status quo — for the better health of individuals, communities and our environment.
Disrupting for good.
Helping brands disrupt the status quo — for the better health of individuals, communities and our environment.