Apr 22, 2024

On Going B Corp

Disruption is kind of our thing here at Shinebox. Usually, we’re helping other companies disrupt their competitors or categories. Sometimes, they need to disrupt themselves. We're not immune from that. We looked at how our own company was living in the world, and realized we needed to act on our belief that choosing between the economy and the planet is a false choice. Furthermore, aligning how brands behave with what they believe is an imperative in our kind of disruption. It was obvious what we needed to do.

We set out to become a Certified B Corporation. If you’re unfamiliar, B Corps are companies that have been verified as meeting high standards of social and environmental performance, transparency and accountability. It involves a rigorous assessment process and an ongoing commitment to maintain ethical business practices holistically across the company — for the benefit of employees, clients and our community. We are all interdependent.

Disruption is kind of our thing here at Shinebox. Usually, we’re helping other companies disrupt their competitors or categories. Sometimes, they need to disrupt themselves. We're not immune from that. We looked at how our own company was living in the world, and realized we needed to act on our belief that choosing between the economy and the planet is a false choice. Furthermore, aligning how brands behave with what they believe is an imperative in our kind of disruption. It was obvious what we needed to do.

We set out to become a Certified B Corporation. If you’re unfamiliar, B Corps are companies that have been verified as meeting high standards of social and environmental performance, transparency and accountability. It involves a rigorous assessment process and an ongoing commitment to maintain ethical business practices holistically across the company — for the benefit of employees, clients and our community. We are all interdependent.

Disruption is kind of our thing here at Shinebox. Usually, we’re helping other companies disrupt their competitors or categories. Sometimes, they need to disrupt themselves. We're not immune from that. We looked at how our own company was living in the world, and realized we needed to act on our belief that choosing between the economy and the planet is a false choice. Furthermore, aligning how brands behave with what they believe is an imperative in our kind of disruption. It was obvious what we needed to do.

We set out to become a Certified B Corporation. If you’re unfamiliar, B Corps are companies that have been verified as meeting high standards of social and environmental performance, transparency and accountability. It involves a rigorous assessment process and an ongoing commitment to maintain ethical business practices holistically across the company — for the benefit of employees, clients and our community. We are all interdependent.

“We envision a global economy that uses business as a force for good.”

— B Corp Declaration of Interdependence

“We envision a global economy that uses business as a force for good.”

— B Corp Declaration of Interdependence

“We envision a global economy that uses business as a force for good.”

— B Corp Declaration of Interdependence

For us, it’s a declaration of our belief that people and profits should thrive together. It’s a badge of honor, and objective validation of our efforts to take responsibility for how we affect the world. But even more, it’s a powerful mechanism of accountability. Becoming and remaining a B Corp is a continual process of improvement that has real implications for how we operate. It gives us a lens for evaluating our decisions — how we work, who we work with and what we prioritize. It also gives us an international network of likeminded organizations who share our passion for building an economy that benefits everyone, not just shareholders.

We’re proud to join the B Corp community. And we hope it becomes less newsworthy as more and more companies join and reach critical mass. As we continue to grow, we’ll share how this certification reflects and shapes who we are, what we stand for and where we’re heading. Stay tuned as we continue to disrupt for good.


For us, it’s a declaration of our belief that people and profits should thrive together. It’s a badge of honor, and objective validation of our efforts to take responsibility for how we affect the world. But even more, it’s a powerful mechanism of accountability. Becoming and remaining a B Corp is a continual process of improvement that has real implications for how we operate. It gives us a lens for evaluating our decisions — how we work, who we work with and what we prioritize. It also gives us an international network of likeminded organizations who share our passion for building an economy that benefits everyone, not just shareholders.

We’re proud to join the B Corp community. And we hope it becomes less newsworthy as more and more companies join and reach critical mass. As we continue to grow, we’ll share how this certification reflects and shapes who we are, what we stand for and where we’re heading. Stay tuned as we continue to disrupt for good.


For us, it’s a declaration of our belief that people and profits should thrive together. It’s a badge of honor, and objective validation of our efforts to take responsibility for how we affect the world. But even more, it’s a powerful mechanism of accountability. Becoming and remaining a B Corp is a continual process of improvement that has real implications for how we operate. It gives us a lens for evaluating our decisions — how we work, who we work with and what we prioritize. It also gives us an international network of likeminded organizations who share our passion for building an economy that benefits everyone, not just shareholders.

We’re proud to join the B Corp community. And we hope it becomes less newsworthy as more and more companies join and reach critical mass. As we continue to grow, we’ll share how this certification reflects and shapes who we are, what we stand for and where we’re heading. Stay tuned as we continue to disrupt for good.


Connect with us

Connect with us

Disrupting for good.

Helping brands disrupt the status quo — for the better health of individuals, communities and our environment.

© 2024 Shinebox. All rights reserved

Disruption for good.

Disrupting for good.

Helping brands disrupt the status quo — for the better health of individuals, communities and our environment.

© 2024 Shinebox. All rights reserved

Disruption for good.

Disrupting for good.

Helping brands disrupt the status quo — for the better health of individuals, communities and our environment.

© 2024 Shinebox. All rights reserved

Disruption for good.