Keelan at the cabin! Kelly with Oprah!

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Ross Phernetton

VP Creative & Strategy

Jul 15, 2023

Keelan at the cabin! Kelly with Oprah!

Two new Shineboxers joined us this month. Welcome Creative Director, Keelan and Sr. Account Director, Kelly!

Keelan Campbell — Creative Director

Whether camping in a state park or strolling through his backyard, Keelan gets his kicks and inspiration from The Great Outdoors. When he’s not advertising, he’s mixing drinks, roasting coffee, or tapping the Walker Art Center for ideas. In every sense of the phrase, he’s “creative by nature.”

Get to know Keelan:

Q: What’s your favorite travel destination?
A: The BWCA in northern Minnesota. I go every year.

Q: What’s a special talent you have?
A: Home. Made. Ravioli.

Q: What’s something you’ve been you’re currently fascinated by?
A: I’ve been reading Rick Rubin’s book, “A Creative Act”. He has a really interesting perspective on creativity, inspiration and art and how lifestyle and mindset help bring the greatest ideas to life.

Kelly Olson — Senior Account Director

From producing the Oprah Show to event management to running her own PR shop, Kelly’s talents have taken her coast to coast. Lucky for us, she returned home to Minnesota – and joined the Shinebox crew. Quick-witted and enthusiastic, it’s no surprise Kelly spends her weekends doing improv theater.

Get to know Kelly:

Q: What’s your favorite holiday and why?
A: I love Halloween! Serious Pumpkin carving competition with my husband, dressing up (see: photo), roasting and eating my weight in pumpkin seeds! What’s not to love?

Q: Are you a dog or cat person?
A: Dogs – The wiggling butt of our pug puppy, Winona, and the compassionate eyes of Alice, our boxer/lab, melt my heart every day.

Q: What’s something you’ve been you’re currently fascinated by?
A: The intersection of AI and creative and the impact on art – in all its forms.

Back to The Challenger

Ross Phernetton

VP Creative & Strategy

Ross is a transplant from St. Paul to Minneapolis. But he's more well-traveled than that. An information omnivore and writer by trade, he leads the Shinebox strategy and creative crews. When not working on disruption for good, you can find him ranting about UX in public spaces.

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