We help challenger brands win.

To challenger brands ready to disrupt the status quo. New brands who’ve yet to own their story. And legacy brands who want to shake things up.

Welcome.

Turn heads.

Win hearts.

Disruption + audience obsession.That’s how we build brands.

3M: IJ180 Print Wrap Film

Start by inventing a fake energy drink.

Watch it boost sales by the million$.

Essentia Health: Like Nowhere Else

The grass isn’t always greener.

A world-class health system discovered in your own backyard.

3M: Built to Perform

When no ordinary tools will do.

Extraordinary tools + talent meet the higher expectations of the pro.

Skaalvenn Distillery: Brand Launch

Loosen up a little.

Local distillery encourages us all to pillage responsibly.

3M: Rube Goldberg Machine

Science is complicated, but worth seeing.

A Rube Goldberg machine that uses everyday science.

Challenger brands, partners, disruptors.

February 27, 2023

Brainstorming doesn’t work, and you subconsciously know this

Brainstorming doesn't work because brainstorming is not a creative process. But understanding how creativity works can help.

November 28, 2022

3 Reasons to Fire Your Great Agency

How do marketers looking to build a brand and grow their business decide among all of the creative agencies? Shinebox visionary Randy Larson explores this topic and gives 3 reasons to fire an agency…

Get inside our heads.

We don’t have an Off Button. That’s why we have a blog.

Join the Challenger

A newsletter for brands on the rise. Learn more about disruption, storytelling and making the most of your agency relationships.

Let’s get to work.

Let’s chat goals, how we get there, and never look back.