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Shinebox is an independent brand, design and motion studio in Minneapolis. When brands want to improve the wellbeing of individuals, communities or the environment, we're here for it.
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Understand
Understand the belief shared by your brand and your audience.
Humanize
Humanize the tension at the heart of your brand story.
Challenge
Challenge the status quo, your competition, or yourself.
Move
Move people with a brand they want to believe in.
What kind of challenger brand are you?
Game Changers
Categories tend to follow best practices on a path to parity and eventually commodity. A brand can win if they play a different game, a game of one.
Giant Killers
Every huge category leader has a vulnerability — a failure of imagination. Often it’s a small exhaust port that, when hit just right, sets off a chain reaction.
Self Re-inventors
Feature bloat, discounting, employer brand in trouble, legacy-based decisions. The warning signs of diminishing returns are always there. Time to rediscover the brand’s purpose.