THE CATEGORY

The category of hem tape and emergency wardrobe fixes was dominated by a single competitor. A novel brand promoted almost exclusively for weddings, formals and other special occasions.

AUDIENCE INSIGHT

Appearance matters every day, not just on special occasions. Every day spent at work, with friends or anywhere, is another chance to walk the fashion runway.

A flawless look, within reach every day of the week.

BRAND STORY

Flawless is always in fashion.

From novel to sophisticated. From special occasion to every day. Details matter. Scotch Brand brings you a practical fix for almost any wardrobe emergency. Feeling flawless in everything you do is now easier than ever.

BRAND STORY

Flawless is always in fashion.

From novel to sophisticated. From special occasion to every day. Details matter. Scotch Brand brings you a practical fix for almost any wardrobe emergency. Feeling flawless in everything you do is now easier than ever.

PACKAGE DESIGN

A disruptive blue is added to the Scotch Brand to go with its signature plaid. Sophisticated, fashion-focused illustrations lend sophistication a brand voice that is light-hearted and practical.

RETAIL PROMOTION

With a strong link to sophistication and fashion, Scotch Essentials proves it can grab consumer attention and drive impulse purchases in a variety of categories.

BRAND IDENTITY
PRODUCT LAUNCHES
PACKAGING
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