3M Built to perform logo

TOOLS + TALENT combine to celebrate the pro contractor and disrupt the home improvement category.

3M Built to perform logo

TOOLS + TALENT combine to celebrate the pro contractor and disrupt the home improvement category.

3M Built to perform logo

TOOLS + TALENT combine to celebrate the pro contractor and disrupt the home improvement category.

ANTHEM VIDEO

Pro contractors build their businesses one customer at a time. Honing their skills, using honest tools and a relentless will to deliver on their promises. The Built to Perform anthem captures the inspiration behind the tools that bring out their best.

ANTHEM VIDEO

Pro contractors build their businesses one customer at a time. Honing their skills, using honest tools and a relentless will to deliver on their promises. The Built to Perform anthem captures the inspiration behind the tools that bring out their best.

ANTHEM VIDEO

Pro contractors build their businesses one customer at a time. Honing their skills, using honest tools and a relentless will to deliver on their promises. The Built to Perform anthem captures the inspiration behind the tools that bring out their best.

Assortment of 3M Built to Perform products

Assortment of 3M Built to Perform products

Assortment of 3M Built to Perform products
Sampling of pages from the 3M Built to Perform guidelines
Shared Purpose

This is where we stand.

To further celebrate the pro, a set of Shared Values were crafted to work as brand pillars and story starters.

Sampling of pages from the 3M Built to Perform guidelines
Shared Purpose

This is where we stand.

To further celebrate the pro, a set of Shared Values were crafted to work as brand pillars and story starters.

Sampling of pages from the 3M Built to Perform guidelines
Shared Purpose

This is where we stand.

To further celebrate the pro, a set of Shared Values were crafted to work as brand pillars and story starters.

Photography

There are no short cuts in the life of a pro contractor. Built to Perform campaign photography shows off every morsel of grit and speck of dust in glorious detail. No gimmicks, no hard sell. Just honest, straightforward, tough work.

Photography

There are no short cuts in the life of a pro contractor. Built to Perform campaign photography shows off every morsel of grit and speck of dust in glorious detail. No gimmicks, no hard sell. Just honest, straightforward, tough work.

Photography

There are no short cuts in the life of a pro contractor. Built to Perform campaign photography shows off every morsel of grit and speck of dust in glorious detail. No gimmicks, no hard sell. Just honest, straightforward, tough work.

  • A home being painted by a pro
  • a man puts on respiratory protection
  • professional wearing safety gear paints room
  • Person sanding lumber
  • Professional paints room
  • Portrait of professional wearing safety gear
  • Portrait of professional wearing safety gear
  • Professional wearing safety gear remodeling house
  • Professional wearing safety gear while in a workshop
  • A home being painted by a pro
  • a man puts on respiratory protection
  • professional wearing safety gear paints room
  • Person sanding lumber
  • Professional paints room
  • Portrait of professional wearing safety gear
  • Portrait of professional wearing safety gear
  • Professional wearing safety gear remodeling house
  • Professional wearing safety gear while in a workshop
  • A home being painted by a pro
  • a man puts on respiratory protection
  • professional wearing safety gear paints room
  • Person sanding lumber
  • Professional paints room
  • Portrait of professional wearing safety gear
  • Portrait of professional wearing safety gear
  • Professional wearing safety gear remodeling house
  • Professional wearing safety gear while in a workshop
Cinematography

A video library shot at 1,000 frames per second.

Wood sanding, spray painting, metal grinding. At 1000 frames per second, Shinebox cinematographers captured the raw beauty of motion when reality is slowed down. Millions of paint particles, shards of wood and brilliant showers of white hot metal become a dazzling spectacle in vivid high-resolution detail.

Cinematography

A video library shot at 1,000 frames per second.

Wood sanding, spray painting, metal grinding. At 1000 frames per second, Shinebox cinematographers captured the raw beauty of motion when reality is slowed down. Millions of paint particles, shards of wood and brilliant showers of white hot metal become a dazzling spectacle in vivid high-resolution detail.

Cinematography

A video library shot at 1,000 frames per second.

Wood sanding, spray painting, metal grinding. At 1000 frames per second, Shinebox cinematographers captured the raw beauty of motion when reality is slowed down. Millions of paint particles, shards of wood and brilliant showers of white hot metal become a dazzling spectacle in vivid high-resolution detail.

Short animation advertising Products for Pros from 3M

Short animation advertising Products for Pros from 3M

Short animation advertising Products for Pros from 3M
:15 Second Short — The Flap Disc
:15 Second Short — The Dust Channeling Sponge
:15 Second Short — The Quick Latch
:15 Second Short — The Cool Flow Respirator
:15 Second Short — The Flap Disc
:15 Second Short — The Dust Channeling Sponge
:15 Second Short — The Quick Latch
:15 Second Short — The Cool Flow Respirator
:15 Second Short — The Flap Disc
:15 Second Short — The Dust Channeling Sponge
:15 Second Short — The Quick Latch
:15 Second Short — The Cool Flow Respirator
Detail view of sanding product

Detail view of sanding product

Detail view of sanding product
  • Pro tapes windows during home remodel
  • Pro tapes windows during home remodel
  • Pro paints room
  • Person sanding wood
  • Pro tapes windows during home remodel
  • Pro tapes windows during home remodel
  • Pro paints room
  • Person sanding wood
  • Pro tapes windows during home remodel
  • Pro tapes windows during home remodel
  • Pro paints room
  • Person sanding wood
  • The campaign has accelerated marcom globally.

  • We have elevated the trades and reset the standards of the the pro contractor.

  • We have unified our message in a sea of disparate packaging.

Disrupting for good.

Helping brands disrupt the status quo — for the better health of individuals, communities and our environment.

© 2024 Shinebox. All rights reserved

Disruption for good.

Disrupting for good.

Helping brands disrupt the status quo — for the better health of individuals, communities and our environment.

© 2024 Shinebox. All rights reserved

Disruption for good.

Disrupting for good.

Helping brands disrupt the status quo — for the better health of individuals, communities and our environment.

© 2024 Shinebox. All rights reserved

Disruption for good.