AUDIENCE INSIGHT

Craft isn’t craft because it is artisan, it is craft because it is inspired by the things you love most.

BRAND STORY

Adventure is lurking in every social event. Better wear the right hat.

THE IDEA

New brand identity is viking inspired and uniquely Minnesota at the same time. Tag line encourages us to loosen up a little.

THE RIGHT CHARACTERS

We used a mainstream marketing strategy but applied it to a craft brand. Now every social event, and every spirit, has its characters.

THE RIGHT SPIRIT

Ancient Scandinavian proverbs give happy hour attendees something to discover and something to discuss.

THE RIGHT MIX

We applied the new branding to web, retail merch, barware, and social for a mix of branded content.

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“The branding solidified our differentiation, a truth that we could authentically speak–giving us an immediate edge in the market at launch.”

—Tyson Schnitker, Owner

CONSULTING
Audience
Category

STRATEGY
Audience Insight
Brand Story

CREATIVE
Brand Platform

ACTIVATION
Brand Identity
Graphic Design System
Content Creation
Website
Social Media
Animation
Packaging
Sales Collateral

CONSULTING
Audience
Category

STRATEGY
Audience Insight
Brand Story

CREATIVE
Brand Platform

ACTIVATION
Brand Identity
Graphic Design System
Content Creation
Website
Social Media
Animation
Packaging
Sales Collateral

CONSULTING
Audience
Category

STRATEGY
Audience Insight
Brand Story

CREATIVE
Brand Platform

ACTIVATION
Brand Identity
Graphic Design System
Content Creation
Website
Social Media
Animation
Packaging
Sales Collateral

CONSULTING
Audience
Category

STRATEGY
Audience Insight
Brand Story

CREATIVE
Brand Platform

ACTIVATION
Branding Identity
Graphic Design System
Content Creation
Website
Social Media
Animation
Packaging
Sales Collateral