Start with ambitious goals. Build for steady progress.

CU Online is both an online banking website AND a robust mobile app. Starting from scratch was not an option, but neither was deploying limiting off-the-shelf solutions as-is. So we set a bold long-term vision for a user experience(UX) and interface(UI) that felt great on all platforms, then worked with software providers, developers and client teams to make it happen one feature at a time.

Power to the consumer.

From third-party credit score checkers to credit card management to built-from-scratch personalizations tools — even aspect of the website and mobile apps work with identical precision.

A helpful voice of service.

Quick start guides act as both consumer tools and helpful advice that also pointed users to services they may not have considered before.

All in one place.

Consumer home dashboards were designed to be fully customizable, allowing users to add widgets for loans, savings accounts, credits scores and more. Plus many transactions — such as transfers — are designed to be made directly from the dashboard.

Delightful touches and tools.

Member rewards, mortgage calculators and quick-views not only incentivize users to use more services, but actually make those services more delightful and effective to use. Banking should be empowering.

Wings Financial

Designed and built over 3 years, Wings Financial mobile apps and matching online web tools make the Wings Financial Credit Union feel like a friendly, helpful, local bank with the powerful and empowering resources of a big bank.