Audience Insight

Fragrance is a personal and creative experience of discovery that allows us to engage with our environment in a positive way.

Brand Story

We are artisans inspired by discovery and self-expression.

The Idea

Pique people’s passion for fragrance and connect them with the studio artisans behind each aroma. We’re not talking about chemists mixing potions in a lab.

Explore by Fragrance

Imagine exploring fragrance as you would shop for fine wine. Our unique approach allowed people to learn, linger, discover new scents — and expand their purchases.


Fragrance for a Mobile World

Print catalog copy was beautifully written but too long for digital. Haiku versions help consumers explore new and unfamiliar fragrances at a glance.

Kimono Rose

An Origami Of Unabashed Femininity

An intricate origami of unabashed femininity, Kimono Rose unfolds its mysteries slowly, petal by petal. The sheer, sensuous bouquet of satiny rose, peony and jasmine comes gilded with sparkling clementine and voluptuous black currant. Its finish is a kiss of smooth, silken vanilla. The overall effect is delicate yet dynamic. Soft spoken, yet striking. Truly lovely.

Kimono Rose

Unabashed Femininity

Satiny rose Sensuous peony Sheer jasmine Sparkling clementine Voluptuous black currant Silken vanilla

The Thymes Shop

Reimagined with a sense of curious discovery. Linking sophisticated imagery and content to the shopping experience creates a luxury brand customers cherish.


Gifts, Not Groups

Masterful gift wrapping was always a beautiful option for online purchases. We made sharing the passion for fragrance meaningful with curated, pre-made gifts for a variety of occasions.

The Fragrance Insider

A redesigned blog features behind-the-scenes expertise from Thymes artisans to create a deeper connection with consumers.

Serious about being a disruptor?

Let’s talk.