Audience Insight
Fragrance is a personal and creative experience of discovery which allows us to engage with our environment in a positive way.
Brand Story
We are artisans inspired by discovery and self-expression.
The Idea
Pique people’s passion for fragrance and connect them with the studio artisans behind each aroma. We’re not talking about chemists mixing potions in a lab.
Explore by Fragrance
Imagine exploring fragrance as you would shop for fine wine. Our unique approach allowed people to learn, linger, discover new scents — and expand their purchases.
Fragrance for a Mobile World
Print catalog copy was beautifully written but too long for digital. Haiku versions help consumers explore new and unfamiliar fragrances at a glance.
Kimono Rose
Unabashed Femininity
Satiny rose Sensuous peony Sheer jasmine Sparkling clementine Voluptuous black currant Silken vanilla
The Thymes Shop
Reimagined with a sense of curious discovery. Linking sophisticated imagery and content to the shopping experience creates a luxury brand customers cherish.
Gifts, Not Groups
Masterful gift wrapping was always a beautiful option for online purchases. We made sharing the passion for fragrance meaningful with curated, pre-made gifts for a variety of occasions.
The Fragrance Insider
A redesigned blog features behind-the-scenes expertise from Thymes artisans to create a deeper connection with consumers.