Designed to stand out
Style has always been less than important for the everyday users of safety gear. So when tasked with increasing market share of 3M’s SecureFit safety eyewear we looked beyond the world of safety, and instead focused on the fashion and sunglasses industry.
The campaign combines industry-leading performance, an amazingly comfortable fit, and style as bold as the people who wear them.
One of the pieces we designed included a brochure that made a statement in 3D. With custom-engineered diecuts, a sample of SecureFit eyewear snapped into place on the top of the brochure. On the back, we detailed the unique eyewear attributes and specs for placing orders.
The brochure made a disruptive tradeshow display and takeaway while doubling as a product leave-behind for the sales teams.
Currently hidden: face collage video