Audience Insight
For vehicle graphics installers and shop owners: The best tools drive higher performance.
Brand Story
On October 25th, we turn up the heat at SEMA. The hottest talent, tools and fuel ignite the world’s premier automotive trade event.
The Talent
We worked with one of the hottest vehicle wrap shop in Vegas. Their expertise lead to stunning results.
The Fuel
Installers love their energy drinks. So we created one. Inspired by 3M IJ180 wrap film, the energy drink promoted new product options while amping up our audience.
The Shoot
2 Creative Directors, one production crew and 11 wrapped vehicles combine to make a big scene around town and at the show.
13Wraps
10Days
18Locations
11Vehicles
Photo Shoot 
Video Shoot
The Show
Everything ignites at once when we turned up the heat at SEMA. The IJ180 vehicles cruised the strip while inside sales staff wore IJ180 race team jerseys, handed out IJ180 energy drinks and swag. The live wrap demos drew a crowd.
