Don’t just study your audiences, obsess over them.
Let go of your current point-of-view, and start listening to theirs.We come across many different forms of brand strategy in the work we do with clients. We’ve seen brand pyramids, brand matrices, brand promises, and brand stories. The…
How a love of video games & motorcycles built a B2B brand.
Finding disruption in all the right places.At a recent discovery meeting there was a lengthy discussion about our manufacturing client’s audience. The audience was assembly line managers, and the assumption was that productivity, time and…
Who’s getting more out of your branding campaign – you or your agency?
The problem with the awards culture in advertising.Shinebox wins awards and – don’t get me wrong – we enjoy it! But I’m noticing a troubling trend. For too many agencies, winning awards appears to be more important than…
Happy Holidays from outside the ‘box!
Happy Holidays from outside the 'box!We may not be at work together, but we’re still working together — building big, beautiful ideas that…
Missing MPLS? Put yourself there with Shinebox Zoom meeting backdrops.
We miss our favorite Minneapolis places as much as you do. So we put together a pack of North Loop Zoom backgrounds so you can put yourself in the heart of Minneapolis for your next Zoom meeting. Cheers! Shinebox Meeting Backgrounds…
Shiny, Impressive Night at AdFed’s The Show
We’re honored to bring home 5 new pins from AdFed 2019 The Show. We are doubly impressed at all the great work from an ultra-talented creative community. Congrats to everyone who submitted work and to all our peers and…
Shinebox Holiday 2018 AR Experience
You may know what we create, but for this year’s Shinebox holiday card, we wondered – with a little help from an augmented reality (AR) experience – what if you saw how we create? Team Shinebox devised different…