AUDIENCE INSIGHT

For vehicle graphics installers and shop owners: The best tools drive higher performance.

BRAND STORY

On October 25th, we turn up the heat at SEMA. The hottest talent, tools and fuel ignite the world’s premier automotive trade event.

THE TALENT

We worked with one of the hottest vehicle wrap shop in Vegas. Their expertise lead to stunning results.

THE FUEL

Installers love their energy drinks. So we created one.  Inspired by 3M IJ180 wrap film, the energy drink promoted new product options while amping up our audience.

THE SHOOT

2 Creative Directors, one production crew and 11 wrapped vehicles combine to make a big scene around town and at the show.

13 Wraps

10 Days

18 Locations

11 Vehicles

 Photo Shoot   Video Shoot

THE SHOW

Everything ignites at once when we turned up the heat at SEMA. The IJ180 vehicles cruised the strip while inside sales staff wore IJ180 race team jerseys, handed out IJ180 energy drinks and swag. The live wrap demos drew a crowd.

STRATEGY
Audience Insight
Brand Story

CREATIVE
Campaign Platform

ACTIVATION
Location Production
Brand Film & Photography
Live Event Coordination
Graphic Design System
Sales Collateral