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Scotch™ Essentials

Shinebox creates a fashion-forward brand story to disrupt a category.



Audience Insight

Novelty & special occasions created the fashion tape category, but sophistication & convenience can own it.

Brand Story for Scotch™ Essentials

Flawless is always in fashion.

To Market

Scotch™ Essentials bring flawless to every day.

To Market

Establishing flexible placement in fashion-related departments encourages impulse purchases.

Flawless is always in fashion.

Easy, everyday products ensure you always look your best. Sophistication for every occasion.

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