Skaalvenn
Audience Insight

When you are with friends, you have permission to be your true self.

Skaalvenn
Brand Story

Adventure is lurking in every social event. Better wear the right hat.

Skaalvenn
The Idea

New brand identity is viking inspired and uniquely Minnesota at the same time. Tag line encourages us to loosen up a little.

The Right Characters

We used a mainstream marketing strategy but applied it to a craft brand. Now every social event, and every spirit, has its characters.

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Skaalvenn
The Right Spirit

Ancient Scandinavian proverbs give happy hour attendees something to discover and something to discuss.

Skaalvenn
The Right Mix

We applied the new branding to web, retail merch, barware, and social for a mix of branded content.

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Skaalvenn T-Shirt
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The branding solidified our differentiation, a truth that we could authentically speak–giving us an immediate edge in the market at launch.

TYSON SCHNITKER, OWNER

Let’s get to work.

Let’s chat goals, how we get there, and never look back.

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